This book was the first major exploration of IBM and the men who led it. It quickly became a classic as it chronicled the company's extraordinary past and dynamic present and forecast its promising future.

Publisher Comments

Category: Banking & Finance This title is part of the Business Histories list. Of Interest: Computer Wars: The Post IBM World

When the original publication appeared in 1981, IBM was the corporate giant on the cutting edge of the electronic era and the computer revolution. The book was the first major exploration of IBM and the men who led it. It quickly became a classic as it chronicled the company's extraordinary past and dynamic present and forecast its intriguing and promising future.

In this spellbinding book Robert Sobel traces the history IBM from its modest beginnings as the National Cash Register (NCR) under Thomas Watson, Sr., the young man from the farm who went to the city and made good through pluck and luck. He shows how this astonishing corporate entity forged ahead of all others and defined the electronic world according to IBM through technological developments, management techniques, and sales campaigns.

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Other Beard Books by Robert Sobel

• AMEX: A History of the American Stock Exchange
• Dangerous Dreamers: The Financial Innovators from Charles Merrill to Michael Milken
• Inside Wall Street  
• ITT: The Management of Opportunity
• Panic on Wall Street: A History of America's Financial Disasters
• The Big Board: A History of the New York Stock Market
• The Curbstone Brokers: The Origins of the American Stock Exchange 
• The Entrepreneurs: Explorations Within the American Business Tradition
• The Fallen Colossus
• The Money Manias: The Eras of Great Speculation in America 1770-1970
• The Rise and Fall of the Conglomerate Kings

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